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Analyst, Business Analytics

Job Description

Website and campaign performance measurement and multichannel evaluation including reporting, analytics and multivariate testing . Deliver analytical expertise and marketing experience, concepts, knowledge, and skills to support Northwell Health initiatives and improve channel performance. Coordinates efforts across various functional groups including Customer Insights & Analytics, Digital Marketing, and Strategic Marketing.
  1. Designs, creates & distributes weekly and monthly web analytics dashboards & reports, as well as meaningful KPIs at all levels, including executive summaries & detailed channel performance reports. Incorporates offline data points as it relates, enhances or contributes to the reports, KPIs & analyses.
  2. Supports, coordinates, and collaborates with Digital Marketing, Integrated Marketing & Strategic Marketing Centers of Excellence to design custom reports to measure & analyze campaign effectiveness to support cross-channel marketing efforts.
  3. Analyzes, implements, and maintains Google Analytics accounts across Northwell Health sites and ensures standard naming convention, goal setting and tracking and assists in tagging for new site content & functionalities.
  4. Analyzes web traffic and site behavior business insights to deliver on improved customer site experiences and business growth.
  5. Collaborates with internal clients to plan and assess digital campaigns for different service lines and translate requests to actionable campaigns.
  6. Acts as account manager to work with agencies/vendors to evaluate campaign strategy, create ads and keyword list and execute, set up tracking, perform A/B testing and explore new technology to ensure optimized campaign performance.
  7. Performs related duties, as required.
ADA essential functions
Qualifications

  • Bachelor's in Marketing/Analytics/Informatics or related field, required.
  • Minimum of one (1) year responsible for web analytics, digital campaign management and performance measurement, required. Healthcare experience preferred.
  • Experience with Google Analytics and Google Adwords, required.


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